- Risk of correctly engineered and manufactured product v. risk of incorrectly engineered and faulty product. A base assumption in driving a recently produced auto is that, not only will it advance the spark automatically and not require a crank to start, but also that the accelerator will not get stuck open. If Toyota had labeled one of their transportation appliances with the label “May very rarely yet randomly accelerate,” prudent drivers would familiarize themselves with the emergency stopping procedures. However, Toyota did not disclose this information until much later, so the information was not available for calculation into a driving risk scenario. Drivers were operating under a “Toyota quality” assumption. Would the driver of a Trabant exercise the same risk equation as a Prius or Highlander driver?
- The Mediation of the Road. The current Toyota passenger car philosophy appears to be a closer cousin to Kitchen Aid than TF109. This transportation appliance paradigm isolates the user (no longer a driver) from the grit, grime and smells of the road, substituting an ego coddling display of eco-righteousness and pretty maps. How could the impolite fangs of risk driven adrenaline ever intrude into the quiet gentle rocking motions of hybrid power in a sarcophagus of LED illuminated soft plastics? The white knuckling pilot of the beater Pinto or the hyper vigilant motorcyclist know no such peace. They know the road is a dangerous place, and that they are engaged in high risk behavior. Unintended acceleration is one of myriad annihilation scenarios coursing ten thousand times a second through their oxygen deprived neurons. Driving for them is like conducting transactions of the internet.
Toyota photo courtesy Wikimedia Commons.


